Innovation has been at the heart of Swarovski since its founding in 1895. Daniel Swarovski, a bohemian émigré who settled in the Tyrolean region of Austria, was the first man to perfect the process of machine-cutting crystals.
Almost 120 years later, Swarovski remains a family firm with global headquarters and crystal production facilities in its hometown of Wattens, Austria. But the company’s successful entry into the direct-to-consumer market and expansion into product categories including beauty products, interiors, lighting and own-brand jewellery has driven strong growth.
100,000 crystals will pave the entry to the Concept Store, which will feature the latest Spring/Summer 2016 collections alongside a series of unique initiatives celebrating technology, dreams and 120 years of Swarovski through different mediums.
At the entrance, a prismic grotto, alit by LED lights surrounded by quartz mirrors, fuses solid architecture with illusionary elements to create a mesmerizing optical illusion, embodying the very concept of TechDreamers.
Created exclusively for LUISAVIAROMA, the Limit.ED Collection will be displayed in store and available online starting 9 January 2016. The 30 piece collection includes clothing, shoes, bags and accessories from exciting renowned and new talents, who have each interpreted 120 years of iconic Swarovski crystals in their designs.
On display at the LUISAVIAROMA Concept Store until 24 January 2016, the Crystal Couture Exhibition features pieces by Alexandre Vauthier, Alberta Ferretti, Antonio Marras, Balmain, Blumarine, Emilio Pucci, Givenchy, Peter Pilotto, Rochas, Viktor & Rolf, Vivienne Westwood and Zuhair Murad.
TechDreamers inspired by Swarovski, an installation, limited edition collection and an exhibition dedicated to the visionaries who use technology to give shape to dreams. Fashion designers and digital artists interpret 120 years of the iconic Swarovski crystals through these three complementary initiatives.