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28 Dec Firenze4Ever: Full Program

9, 10 and 11 January 2016, Firenze4Ever officially opens the fashion weeks. The twelfth edition is dedicated to TechDreamers, visionaries who give form to dreams.

The program includes:

  • TechDreamers inspired by Sedition: 10 video artists selected by online art platform Sedition on display at the LUISAVIAROMA Concept Store.
  • TechDreamers inspired by Swarovski: 100,000 crystals pave the entry to the LUISAVIAROMA Concept Store, which will feature one-of-a-kind and Haute Couture gowns alongside a limited edition collection designed by 30 renowned and new talents, using Swarovski elements.
  • Fashion & Technology Summit: At the Palazzine Reale, 11 January, a day of discussion aimed at promoting technological innovation in fashion, together with the industry figures driving change (amongst the list of names confermed – Google, rewardStyle, China Connect and Samsung).
  • Dream Party: Performances by Jasmine Thompson, Petite Meller, Dragonette, Nervo, Goldilox and Gabriele Baldi. The international artists turned celebrities, who found fame online, will perform at the Ex- Manifattura Tabacchi during the Firenze4Ever closing party.
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FIRENZE4EVER  – IT’S MAGIC

Firenze4Ever is a bi-annual event that was organized for the first time in June 2010 to celebrate the 10th anniversary of online activity for LUISAVIAROMA.COM. Three days of creative collaboration bring together brands, bloggers, media, and fashion influencers to promote the exchange of ideas.

During the “Style Lab”, fashion influencers create and photograph a preview of next season’s trends. Bloggers and media realize photo shoots amidst Florence’s most iconic locations, using the new collections of the most prestigious designers.

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