Style Lab: fashion influencers create and photograph a preview of next season’s trends in the most iconic locations of Florence using the new Spring/Summer 2016 collections from the most prestigious international designers, before anybody else.
TechDreamers inspired by Sedition: 10 video artists selected by online art platform Sedition on display at the LUISAVIAROMA Concept Store.
TechDreamers inspired by Swarovski: 100,000 crystals pave the entry to the LUISAVIAROMA Concept Store, which will feature the Crystal Couture Exhibition alongside a limited edition collection designed by 30 renowned and new talents, using Swarovski elements.
Fashion & Technology Summit: At the Palazzina Reale, 11 January, a day of discussion aimed at promoting technological innovation in fashion, together with the industry figures driving change (amongst the list of names confermed – Google, rewardStyle, China Connect and Samsung).
Dream Party: Performances by Jasmine Thompson, Petite Meller, Dragonette and NERVO. The international artists turned celebrities, who found fame online, will perform at the Ex- Manifattura Tabacchi during the Firenze4Ever closing party.
The 12th Edition of Firenze4Ever was recognized with support of Bally, J&C, NordPlus, Sedition Gallery, Swarovski and a number of international media and technical partners.