Firenze4Ever 12th Edition TechDreamers

9-10-11 January 2016
Technology through the language of fashion, art, design and music.

Organized for the first time in June 2010 to celebrate the 10th anniversary of online activity for LUISAVIAROMA.COM, Firenze4Ever is a bi-annual media event which brings together journalists, bloggers, vloggers, and instagrammers for three days of creative collaboration, designed to strengthen working relationships and promote new ideas.

The twelfth edition is dedicated to TechDreamers, visionaries who shape dreams.

Be Inspired

The program:

Style Lab: fashion influencers create and photograph a preview of next season’s trends in the most iconic locations of Florence using the new Spring/Summer 2016 collections from the most prestigious international designers, before anybody else.

TechDreamers inspired by Sedition: 10 video artists selected by online art platform Sedition  on display at the LUISAVIAROMA Concept Store.

TechDreamers inspired by Swarovski: 100,000 crystals pave the entry to the LUISAVIAROMA Concept Store, which will feature the Crystal Couture Exhibition alongside a limited edition collection designed by 30 renowned and new talents, using Swarovski elements.

Fashion & Technology Summit:  At the Palazzina Reale, 11 January, a day of discussion aimed at promoting technological innovation in fashion, together with the industry figures driving change (amongst the list of names confermed – Google, rewardStyle, China Connect and Samsung).

Dream Party: Performances by Jasmine Thompson, Petite Meller, Dragonette and NERVO. The international artists turned celebrities, who found fame online, will perform at the Ex- Manifattura Tabacchi during the Firenze4Ever closing party.

The 12th Edition of Firenze4Ever was recognized with support of Bally, J&C, NordPlusSedition GallerySwarovski and a number of international media and technical partners.

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Past Editions

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